Top 5 Beauty Retail Apps on Android in Oman - Q4 2022

The fourth quarter of 2022 showcased notable trends for the top 5 beauty retail apps on the Android platform in Oman. Here's a closer look at their performance metrics, with data sourced from Sensor Tower.

Sephora UAE: Beauty, Makeup experienced a significant spike in weekly downloads, peaking at 2.8K during the week of October 17. However, downloads gradually declined towards the end of the quarter, reaching a low of 58 in the week of December 19. The app maintained a steady number of weekly active users, peaking at 4.7K in late October before dropping to 1.9K in mid-December, and then recovering to 4.2K by the end of December.

In contrast, Nice One | نايس ون had a fluctuating download pattern with a peak of 754 in the week of November 21. Weekly active users increased from 1.4K in late September to a high of 1.9K in early November, before stabilizing around 1.3K by the end of December.

BEAUTY BAY saw a gradual increase in weekly downloads, reaching 188 in the week of November 21. Active users followed a similar trend, peaking at 417 in late November and then slightly declining to 353 by the end of December.

IBRAHIM ALQURASHI Perfumes had a modest performance, with weekly downloads peaking at 155 in the week of November 28. This app did not provide active user data for the quarter.

Lastly, Abdul Samad Al Qurashi - Onlin showed a consistent increase in weekly downloads, peaking at 139 in the week of November 21. Weekly active users followed a similar pattern, reaching a high of 178 in the same week.

For more detailed insights into these trends, visit Sensor Tower.